ABOUT ROSE FLORES
I’m Rose Flores, founder of The VIP Launch Co. and a Content & Funnel Strategist.
I help coaches, consultants, course creators and mission-driven founders turn their expertise into launches that run on a system, not on stress.
I work directly with you, with no handoffs and no agency layers.
WHY I DO THIS
A process that fails costs real money, so every system has to work, every shift.
Talented people with real expertise running launches on stress, with leads slipping through gaps nobody could see. The offer was strong. The system behind it wasn’t.
I learned graphic design and social media marketing by growing my family’s catering business, Onie’s Kitchenette. Every post and page had to earn attention and turn it into orders, so I learned conversion by doing.
I do this work so the people who have something valuable to offer don’t lose clients to a messy system.
25
years in the casino industry
17
years in management-level roles
3+
years of multi-platform content strategy
WHAT I BELIEVE
Every system I build starts with clarity. Before design and execution, I focus on the structure that guides people toward the next step.
You need a system that works together. Your website, funnels, CRM, content and follow-ups should support one connected customer journey.
I use AI tools to work faster, but strategy leads. The tools should serve your business goals, not dictate how your business operates.
Automation handles repetitive work. A person reviews what matters, makes thoughtful decisions and keeps the customer experience personal.
Clear, consistent communication keeps everyone aligned. Whether we connect through Slack, Zoom or email, you know what is happening, what comes next and where things stand.
The VIP Launch System™
My 5-step process for turning your expertise into a launch that runs on a system, not on stress. Select a step to see what happens.
Step 1 of 5
We define your offer, positioning and ideal client first.
Establishing the core brand positioning and target audience.
Step 2 of 5
I write the copy and create the content your launch needs.
Developing compelling digital assets that communicate your offer clearly and guide people toward the next step.
Step 3 of 5
I build the funnel, booking and CRM, then warm up your audience.
Connecting the essential systems and preparing your audience before launch.
Step 4 of 5
I run the rollout with you, step by step.
Coordinating the launch activities and keeping the process organised as each stage moves forward.
Step 5 of 5
I review the numbers and refine what to improve next.
Reviewing performance, identifying opportunities and deciding on practical next steps based on what the results show.
Who I Work With
You already know your craft. What you need is a system behind it that captures leads, follows up without you, and moves people toward booking, buying, or showing up. Select the one that sounds like you.
Manual lead follow-ups and a disjointed tech stack can make it harder to keep track of enquiries and potential clients.
What I build: I connect your website, booking, CRM, and follow-up into one system that works while you’re with clients.
Disconnected lead magnets, email sequences, and launch activities can make it difficult to prepare your audience and manage enquiries.
What I build: I connect your funnel, emails, and pre-launch follow-up so your audience has a clear path from discovering your offer to taking action.
Keeping your message consistent across your website, content, and customer journey takes time and a clear plan.
What I build: I create the structure and messaging that help your brand communicate clearly and consistently across your platforms.
Expertise & Credentials
Four certifications behind the work. Hover, tap, or use your keyboard to explore the details.
In Their Words
Operations first, digital systems now. Here is what they say.
“Rose served as Casino Administration Manager at Okada Manila, where I worked with her for over six years. She is diligent, professional, and capable of working independently with minimal supervision. Her strong understanding of operations and leadership makes her a valuable asset to any organization.”
Tim Gilbert
Former VP, Gaming Operations, Okada Manila
Verified on UpworkThe webinar was done in a very friendly manner; Coach Rose was able to convey the lesson very well. She is very systematic. The lesson is full of valuable information. Everyone can use the learnings regardless of their niche and market. I will definitely enroll and recommend her to my friends.
Sharon Fernandez
Digital Creator
Thank you so much Rose for a very informative session. Your step by step instruction made the process easy to understand and to navigate the AI tools. I’m sure your course will include more in depth tips and strategies for our own use and client business. Highly recommended.
Cecile Portillo
Freelance Bookkeeper
The course in itself is packed with valuable content that is not only useful but very practical for everyone not only for people who are in the SMM service. Anyone who wants to have a good social media presence whether for business or personal would benefit from this course.
Madeleine Loba
Social Media Manager
Portfolio
Websites, funnels, automations, and content for founders, associations, and small businesses. Filter by what you need.
Website & Funnel Build
Website & Funnel Builder · Content Strategist · Workflow Automation
As part of the Accelerate Creatives Academy internship team, migrated and rebuilt a UK influencer marketing expert’s site from WordPress to an integrated business platform, including website content, lead generation and sales funnels, CRM pipelines, and email automations.
9 core pages, built with the internship team
Email Marketing & Webinar Funnel
Email Marketing · Part-Time Contract
Set up the nonprofit’s newsletter system in ActiveCampaign, including list and tag structure, unsubscribe handling, and email copy in the client’s brand voice, alongside a 9-step webinar funnel.
30+ paid attendees for the 2026 Annual Meeting
Organic Growth Strategy
Social Media Manager · Changing Paces
Built a social presence and lead pipeline for a life and business coaching service for people with disabilities, using daily, targeted engagement and a sensitive, thoughtful approach.
100+ new followers in 1 month, 8 warm leads, 1 regional training deal
Creative & Vision
Social Media Templates · Client: Jamila
Social media templates designed to capture how the founder wants her brand to look and feel.
Management & Growth
Social Media Management · Client: Beth Ko
Social media management, built from scratch.
8.5K post reach and 3.1K engagement in 90 days
Brand Identity
Social Media Management · Content Creation · Community Management
Developed a clear brand identity and story around empowerment, well-being, and professional growth, with a content stream in simple, inspiring language.
Coaching Brand Support
SJDCS Online Educational Consultancy Services
Virtual assistant support, social media management, and email marketing for an IELTS coaching and education brand that helps professionals communicate with authority.
Family Business
Social Media Strategist
Grew my family’s catering business page through consistent, purely organic content, which is where I learned design and social media marketing.
Nearly 5,000 followers, organic growth
Book your free consultation. It takes about a minute. Or explore the ways we can work together first.
ROSE FLORES
Founder, The VIP Launch Co.
Structured launch systems and backend implementation using HighLevel for coaches, course creators, and service providers.
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